nordstrom X CHARLOTTE TILBURY National LAUNCH EVENT
LAUNCH
October 2014. Grossed 2x higher than company goal and the success led to Ms. Tilbury wanting to do multiple, smaller regional launch events using this kit as the foundation.
ROLE
Art direction, concept design, prop selection, project management, production management & vendor coordination, design and overseeing onsite event setup.
DELIVERABLES
Floor plan, design guidelines, logo, props, stage and entrance structure, booths, seating, lighting, food & beverage labels, in-store promotion and event displays, event marketing materials, digital assets and install guide.
SOCIAL COVERAGE
#NordstromxTilbury
Account Manager: Marco Esquivel
Project Managers: Dani Behm & Richard Garlick
Design Support: Lauren Bentson & Kimberly Smolkowicz