starbucks reserve roastery inspired blend collection

LAUNCH
Take Studio-developed color palettes and graphics and develop a new merchandise line specifically focused on the local flavor of Seattle, Chicago, and New York City.

Results: Mugs sold out in 1-2 weeks across all locations and this collection continues to sell strongly over a year after launch.

ROLE
Product development: concepting, design, production. Artist, vendor & product sourcing.

DELIVERABLES
Not all deliverables shown here. 3 location-specific merchandise collections consisting of serveware, lifestyle goods, and local artisan/small-business partnerships.

Graphic Assets & Product Photography: Starbucks Creative Studio

FULL DESIGN DECK AVAILABLE FOR VIEWING UPON REQUEST